Color semantics for interior architecture
Design meaningful psychologically appealing spaces with colors
Enable yourself to design meaningful psychologically appealing spaces with colors and learn how to probe conceived meaning, emotion, brand value, functionality, and ambience.
Course overview
A recent design trend is the use of color in an architectural environment, aiming for the establishment of an emotional and psychological relation with the user. For the designer, this entails a fundamental switch from a preoccupation with color as a means to create space or appeal aesthetically, to what colors themselves represent to users in a spatial context. The emotional processing of color in our brain is a complex issue for which the architect or designer usually does not have time to delve into. There is a need for a manageable approach to dealing with the design of meaning. This course presents the scientifically based Semantic Color Space as a logical and practical design tool that articulates the relation between meaning, emotion, and psychology on the one hand and color perception and color palettes on the other.
Objectives
Enable yourself to design meaningful and psychologically appealing spaces through the use of colors.
Learn how to probe a conceived meaning, emotion, brand value, functionality, or ambience, and compose the appropriate color palette.
Learn how to apply the scientifically based Semantic Color Space, a logical and practical design tool that enhances the basic understanding of the emotional and psychological effect of colors.
You will have the opportunity to introduce your project into the course and, with tutoring on hand, work on its color semantic aspects.
About the lecturer
Inez Michiels is a professor of Color and Semantic Design at the Ecole Nationale Superieure des Arts Visuels de La Cambre in Brussels, as well as a visiting professor for graphic designers at MICA, Baltimore USA, and a visiting professor at the interior architecture and industrial design departments of the University of Antwerp, Belgium. Inez is founder and president of CITY OF 8, a design semantics research organization. She has spent over 30 years studying the meaning and affective effects of non-verbal language. Several companies and design agencies have drawn on her expertise. She’s the author of numerous articles and books, as well as the Design Semantics Knowledge Graph. She is a co-founder and board member of the Belgian Interdisciplinary Color Association, ICA-Belgium.